Since humble beginnings, ALAS has built a reputation around the world for well designed, high quality, sustainably produced sleepwear. All ALAS prints are created by owners Kelly and Betony and guest designers they love, with each clothing item made from seed to cloth in India under fair trade standards. 

They now proudly have a resume of well-regarded boutiques internationally and online such as GOOP, Shopbop, and they’re pretty chuffed to count Tavi Gevinson, Gwyneth Paltrow and Sophie Lowe as fans of this beautiful leisure & sleepwear collections.

They have been passionate advocates for sustainability and ethical clothing production practices their entire lives, and as the community grows, they feel excited and privileged to be a part of this important movement.

Jennifer Lenne
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