Creative locals from Melbourne Australia, Jesse Leeworthy & Jonathan Byrt spent their childhood at the beach and in the great outdoors, as most Australians do.  They noticed an ever growing number of plastic water bottles being washed up and decided to take on this environmental nightmare.
Initially they had no idea how large this problem was. They couldn’t comprehend how in a country that provides such clean and accessible drinking water, people would still buy single-use water bottles, paying over 1400 times more than perfectly drinkable tap water.  They wanted to change the way people think . So the memobottle™ was born!
The memobottle™ is not only a beautifully designed product, it also holds the ability to become a vehicle that changes society’s mentality around how water can be consumed. It is the balance between improved life convenience and environmental responsibility.
It’s a common belief that plastic is The Devil. However, due to the monstrous embodied energy in Aluminium and Stainless Steel products, (considering raw material to product) reusable plastic bottles are actually 80% more environmentally friendly than their counterparts.

The memobottle™ team want to inspire a more reusable society - join the #OneBottleMovement today.
Emma Goodwin
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